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LOGO DESIGN QUESTIONNAIRE (IDDES_b06_re)

Full Name*
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Email*
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What is the exact name of your company or product?
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Do you have your name registered? (uspto.gov)
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Why did you choose that name? Is there any reason? What is the origin?
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Do you have a TAGLINE?
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If you are using company initials. Do you want to keep using Initials for your logo?
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What services or products do you offer? Make a basic list of the services or products you offer. Put them in order from highest to lowest priority/interest.
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What is your Company Mission and Vision statement? (If you know it/have it)
A mission statement is a concise explanation of the organization's reason for existence. It describes the organization's purpose and its overall intention. A vision statement for a company or organization focuses on the potential inherent in the company's future; it's about what they intend to be
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What is your Brand Promise? (If you know it/have it)
Actions you will take for a culmination of customers expectations over time. How you want your customers experience your company.
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Write 5 to 8 adjectives/features that describe "your company."
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Write 5 to 8 adjectives/features that describe your "services or products."
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Is your company different from your direct competition? Any differentiation/advantage? If the answer is yes, describe what.
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Are your products or services different from the competition? Any differentiation? If the answer is yes, describe what.
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Are your prices currently above, below, or average of current market prices? Why?
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Do you intend or do you anticipate increasing prices in the near or distant future and being above the average market price?
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Who is your potential client(s)? If you wish to offer or currently offer your services specifically to certain potential clients (profiles), please mention them. in order of priority.
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Geographically, where do you offer your products? Describe the area covered (approximate radius of miles), or by area/areas, city/cities, state/states, or country/countries.
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Do you have a specific color or colors that you would like your logo to have? Would you like to mention any suggestions or references?
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Would you like to mention any features or details on your Logo that you would like to see or have?
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Do you think that today you have defined your company? That is, do you think that in the near or distant future your company will expand services or products (or make significant changes) and/or expand geographically/market? Briefly describe it.
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How do you see your company in 5 to 10 years?
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Is there anything else you would like us to know or consider?
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