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LOGO DESIGN QUESTIONNAIRE
Full Name*
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Email*
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What is the exact name of your company or product?
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Why did you choose that name? Is there any reason? What is the origin?
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Do you have your name registered? (uspto.gov)
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Do you have a TAGLINE?
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How long has your company been operating? Active?
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How many workers do you currently have? If the company is not yet active, how many workers will you have when you start?
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What services or products do you offer? Make a general list of the services or products you offer. In order of %
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What is your Company Mission and Vision statement? (Write it down if you know it)
A mission statement is a concise explanation of the organization's reason for existence. It describes the organization's purpose and its overall intention. A vision statement for a company or organization focuses on the potential inherent in the company's future; it's about what they intend to be
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Write 5 to 8 adjectives that describe your company.
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Write 5 to 8 adjectives that describe your services or products.
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Are your products or services different from the competition? Any differentiation? If the answer is yes, describe what.
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Are your prices currently above, below or current market prices? Why?
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Do you intend to increase prices in the near or distant future and be above the market average?
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Who is your potential client/s? If you want to offer (or you are currently offering) your services specifically to certain potential clients (profiles), please name/describe them.
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Where do you offer your products? Describes extent in approximate mile radius or by area, city, state, or country.
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Do you have any specific color or colors that you would like your logo to have? Would you like to mention any suggestion or reference?
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Do you think that today you have defined your company? That is, do you think that in the near or distant future your company will be able to expand services or products (or make any changes)? Do you know what or which?
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How do you see your company in 2 years?
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How do you see your company in 5 to 10 years?
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Would you like to add anything else you want me to know?
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